Diane Stallone
Search Engine Optimization is a Waste of Money…
…Unless it builds leads, and later, relationships.
You’ve heard it many times… Digital agencies stressing they know the ropes of Search Engine Optimization talk about bringing more people to your site. More people, more conversions. There’s nothing bad about that.
But ask yourself, what will be the true result of our investment in time and energy? How many of these site visits will be from the types of people your company is looking for? Even more important, how many of the site visitors will result in relationships? These days, business often does not get started before audiences conduct a surprising amount of online research and communication over the internet. Is your company providing what it takes?
First things first. On the technical side, you need to take care of the basics to realize the fruits of your search engine optimization labor.