Tonic Blue Communications is proud to have been selected for two Summit Creative Awards presented by the Summit International Awards organization for our work in two categories: B2B Trade Publication Campaign and Best Idea Never Produced, and for an American Design Award in the Winter 2011 competition, Advertising category. More…
Tonic Blue recently developed a new web site that allows the Society of Thoracic Surgeons (STS) to effectively communicate with an international membership of over 6,000 surgeons, researchers and healthcare professionals. The site architecture required careful attention at the beginning of the project to ensure the needs of all audience types were being considered, and so that content from categories such as education, research, membership and advocacy funneled into the site structure appropriately. Elaborate wireframe diagrams were created that allowed scrutiny of functionality and layout of pages before a single splash of color was applied to any page. The process paid off, resulting in beautifully-designed site that does not sacrifice usability at any level.
A content management system (CMS) was integrated that allows numerous association managers to publish material, preventing workflow bottle-necks common to many associations, yet a content review and approval process allows managers the quality control they need to ensure communication establishes a unified voice and a strong brand impression.
Visit sts.org, and see how Tonic Blue created a site designed to accommodate high quantities of frequently changing and seasonal content for one of the world’s most prominent and respected medical societies.
Tonic Blue Communications is proud to have been selected from over 3,000 worldwide entries as the Silver Award winner of the 2010 W3 Awards presented by the International Academy of Visual Arts for our work on the website tonicblue.com. The W3 Awards honor outstanding Websites, Web Marketing, Web Video, and Mobile Apps.
“We were once again amazed by the high standard of excellence represented throughout the entries we received this year. W3 winners continue to embody what the internet is all about and continue to raise the bar in Web development and design. We are honored to have reviewed such a diverse and remarkable pool of work this year” said Linda Day, the executive director of the IAVA. “On behalf of the entire Academy, congratulations to this year’s W3 Award entrants and winners as they continue to push the limits of Web Creativity. “
When Tonic Blue was awarded the web site redesign project for a company with an incredible reputation in the Chicagoland’s construction community, some deep thinking was required. How do you convince an audience of something they already believe? Continental Electrical Construction Company was already established as an industry icon, with a Chicago history going back almost one hundred years. Started a year before people even had electric refrigerators in their homes, the company has experienced tremendous success and has emerged as one of the greatest of the city’s “big shoulder” success stories.
With the creation of the company’s new web site, Tonic Blue focused on the substantial company history and its experience handling Chicago’s highest profile projects; U.S Cellular Field, Millennium Park, The Willis (Sears) Tower, and large corporate and institutional facilities such as Boeing Headquarters, and University of Chicago Hospital Center for Advanced Medicine.
The foundation of Continental’s brand is its reputation for working on high-profile projects, its impressive history (check out the interactive timeline that begins with the company launch in 1912), and its impressive array of services, including experience with emerging, smart-building technologies.
The Continental Electrical Construction web site flaunts a great brand with a clean presentation and showcases what makes the company truly great.
We are very proud to announce that Tonic Blue has won
two American Design Awards!
2nd Place, Advertising
3rd Place, Web Design (Portfolio)
The American Design Awards were established in 2000 with the mission of providing an objective, ethically sound design competition with global reach.
The Winter 2010 competition selected winners across 19 categories from a pool of 1,888 entries.
