Dec 07 10
Diane Stallone
…Unless it builds leads, and later, relationships.
You’ve heard it many times… Digital agencies stressing they know the ropes of Search Engine Optimization talk about bringing more people to your site. More people, more conversions. There’s nothing bad about that.
But ask yourself, what will be the true result of our investment in time and energy? How many of these site visits will be from the types of people your company is looking for? Even more important, how many of the site visitors will result in relationships? These days, business often does not get started before audiences conduct a surprising amount of online research and communication over the internet. Is your company providing what it takes?
First things first. On the technical side, you need to take care of the basics to realize the fruits of your search engine optimization labor.
More…
Nov 18 10
Jim Chamerlik
In one of the worst economic downturns in U.S. history, Tonic Blue has enjoyed more success than ever before. We’ve grown thirty percent annually, for each of the last three years.
So what do we owe this success to? Some great clients, some healthy markets, but most of all, our people.
We figured that it’s about time you met them: our e-business consultants, our creative staff, our web site usability experts, our account managers, and of course the partners, John Herron, Patrick Perry, and myself.
Our philosophy is to carefully select the right team for every client. Sometimes this means working as an extension to their existing marketing team, collaborating where needed, sitting by their side to advise, assist, and execute the best possible strategic campaigns. For others, it means handling everything with a fresh new perspective so that the largest impact is achieved. Our relationships stay healthy because we blend in effectively, so we can help you communicate and build your brand. Just as no two people are the same, no company is, either. Templates and molds do not work. Unique strategies and solutions do.
In the months ahead, our “Voices from the Blue” campaign will introduce you to our team and open discussions on everything from search engine optimization to catalog production and web site development to print campaigns. You will experience insights and opinions from some of the most talented and creative folks in the industry. Feel free to contact us or join the conversations on Twitter and Facebook. Even in these challenging economic times, there is opportunity for those that team up with the right people.
