Complex Needs. Simple Solution.

Tonic Blue recently developed a new web site that allows the Society of Thoracic Surgeons (STS) to effectively communicate with an international membership of over 6,000 surgeons, researchers and healthcare professionals. The site architecture required careful attention at the beginning of the project to ensure the needs of all audience types were being considered, and so that content from categories such as education, research, membership and advocacy funneled into the site structure appropriately. Elaborate wireframe diagrams were created that allowed scrutiny of functionality and layout of pages before a single splash of color was applied to any page. The process paid off, resulting in beautifully-designed site that does not sacrifice usability at any level.

A content management system (CMS) was integrated that allows numerous association managers to publish material, preventing workflow bottle-necks common to many associations, yet a content review and approval process allows managers the quality control they need to ensure communication establishes a unified voice and a strong brand impression.

Visit sts.org, and see how Tonic Blue created a site designed to accommodate high quantities of frequently changing and seasonal content for one of the world’s most prominent and respected medical societies.