Building on a century-old brand

When Tonic Blue was awarded the web site redesign project for a company with an incredible reputation in the Chicagoland’s construction community, some deep thinking was required. How do you convince an audience of something they already believe? Continental Electrical Construction Company was already established as an industry icon, with a Chicago history going back almost one hundred years. Started a year before people even had electric refrigerators in their homes, the company has experienced tremendous success and has emerged as one of the greatest of the city’s “big shoulder” success stories.

With the creation of the company’s new web site, Tonic Blue focused on the substantial company history and its experience handling Chicago’s highest profile projects; U.S Cellular Field, Millennium Park, The Willis (Sears) Tower, and large corporate and institutional facilities such as Boeing Headquarters, and University of Chicago Hospital Center for Advanced Medicine.

The foundation of Continental’s brand is its reputation for working on high-profile projects, its impressive history (check out the interactive timeline that begins with the company launch in 1912), and its impressive array of services, including experience with emerging, smart-building technologies.

The Continental Electrical Construction web site flaunts a great brand with a clean presentation and showcases what makes the company truly great.